B2B

How the Insurance Industry Is Taking Content Marketing By Storm

By Contently July 1st, 2015

Insurance may not be known as the sexiest industry, but if that reputation is going to change, now is as good a time as ever. As Neil Patel, co-founder of KISSmetrics, Crazy Egg, and Quick Sprout, said: “There is no such thing as a boring industry. There are just bad writers who aren’t creative.”

To be clear, there’s plenty of interest in the industry—“insurance” is the most expensive keyword on Google AdWords, after all. With all that untapped potential, there’s a huge opportunity for brands looking to take the next leap with their marketing—as long as they’re up for the challenge.

How do you take a topic known for being dry, prudent, and complex, and make audiences care about it? How do you deliver both B2C and B2B marketing without sacrificing quality? And what can be done to push content past compliance departments that only want to play it safe? These are just some of the questions insurance marketers are trying to answer.

In this e-book, we examine how companies like State Farm, Oscar, and Aon are relying on creative content to tell interesting stories about their work. We also take a close look at emerging trends in the insurance industry, like brand magazines and sponsored content. And to cap it all off, we offer a game plan on how insurance companies can continue to improve by investing in multimedia and mobile content.

For the most part, insurance agencies have survived by coloring within the lines. But as more companies try to shed the “boring” stereotype, they’re finding that the best way to prove their worth is by producing innovative content. With this e-book, you’ll get an inside look at how they’re doing it.

Download your free copy of “State of Content Marketing: Insurance” by filling out the form below.

Image by Amble Design