Sales Enablement

Learn how to work better with your sales team, create bottom-funnel content that performs, and convert leads into customers.

Learn how to work better with your sales team, create bottom-funnel content that performs, and convert leads into customers.

Content Strategy Video Coursework

In the final chapter of our 3-part content strategy course, we cover:

Marketing & Sales Collaboration: Helpful techniques for communicating with your sales team and arming them with useful content.
Improving Case Studies: A clear case study matrix for organizing assets you already have and uncovering your biggest opportunities.
Sales Enablement ROI: A straightforward calculator for measuring your leads and sales enablement effectiveness.
Product Qualified Leads: New ways to create content that gets qualified leads interested in your business.

Introduction: Using Sales Enablement to Drive Content Marketing ROI

Content marketing usually gets delivered to a big audience. But what about those important one-on-one conversations between salespeople and prospects?

Part 1: The Most Effective Types of Sales Enablement Content

Sales is all about trust. In this video, learn how to create the kind of sales enablement content that has the biggest impact.

Part 2: How to Find Out What Your Sales Team Needs (and Get Them to Buy In)

Now that you’re creating the right assets for your prospects, the next step is getting your sales team to use them. Watch this to find out how to talk to your sales team in a way that resonates.

Part 3: How to Ensure Your Sales Team Uses the Right Content

You’re done with the sales enablement basics. Now comes the advanced part. Here are the new tools you should embrace to help your prospects and accelerate the sales cycle.