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Customers

Stories from the brands that built content programs people actually remember.

23.6 million sessions for UPMC. $3 million in tracked bookings for Marriott. 252 articles localized in 24 hours for a top-five financial services firm. Each story below names the customer, the outcome, and the work that got there.

Hear from our customers.

RBC
Microsoft
Walmart
Marriott
Coast Capital
UPMC
American Express
Dell
Cox Communications
Bank of the West
Cardinal Health
American Kennel Club
Scotiabank
ENI
Braintree
Avocados from Mexico

16 named · browse every customer story →

Featured customer

When five-month content approvals had to become hours, UPMC rebuilt the review process.

A pandemic forced a healthcare publisher to ship clinical guidance at the speed of the news cycle — without dropping the bar on accuracy. The result: 23.6M sessions, 144K user actions, and 8,200 newsletter subscribers across UPMC's main site and HealthBeat.

Read the case
Outcome · user actions
144K

User actions taken across UPMC's main site and HealthBeat — calls, appointments, vaccine information.

All case studies

Filter to what's relevant to you.

Healthcare provider

UPMC — 23.6M sessions, 144K user actions

8,200 newsletter subscribers across main site and HealthBeat

Financial services

RBC — content at the speed of news

From weeks to days, across 22 divisions

Banking

Coast Capital — financial literacy through a crisis

7–15 minute average engagement during the pandemic

Membership organization

AKC — 30% traffic lift, 4× productivity

$26.6M in Content Value with a 3-FTE team

Retail

Walmart — specificity that actually ranks

Owned-content engine for "Tips & Ideas"

Tech & SaaS

Microsoft — e-books that build the demand engine

Docalytics-powered content optimization

Hospitality

Marriott — track every article to a room night

Content tied to bookings, revenue, and ROI

Healthcare

Cardinal Health — paid social that earned the lift

Traffic gains a paid program could prove

Energy

ENI — documentaries that close the distance

Newsroom storytelling for a global energy brand

FinTech

Braintree — making content measurable

"All of a sudden you're able to measure something subjective"

CPG

Avocados from Mexico — brand voice at scale

Ideation, creation, and brand-voice protection

Telecom

Cox Communications — an editorial platform with passionate writers

Streamlined content creation for field marketing

Banking · AI Studio

Scotiabank — the Advice+ Centre, MoM growth

A managing editor and a creative ecosystem behind her

AI SEO · Education

Alpha School — first-mentioned in AI search

Top recommendation for "best alternative schools in Austin"

AI Studio · Localization

$35B+ FS firm — 252 articles localized in 24 hours

All shipped through compliance review · one managing editor

AI SEO · Tech

NineTwoThree — AI search authority build

Topic clusters, schema, and off-site authority

Retail

CarMax — $56M in Content Value through SEO

Read on the blog →

Tech

Dell Perspectives grew 200% — bold social-impact storytelling

Read on the blog →

Banking

Bank of the West — finserv content with a sustainability lens

Read on the blog →

Banking

MD Financial — a COVID-era content strategy

Read on the blog →

In their words

What customers tell us.

"It required us to be very responsive to what was going on, what was happening on the clinical side, in real time. There was a seismic shift for us internally."

"We can track how every article performs. We know how many hotel rooms are visited from posts, how many room nights were booked, and how much money was generated as a result."

"Our consumers were looking for a lifeline during the pandemic. They not only needed budgeting help, but they wanted to prepare their savings for an impending financial crisis."

"All of a sudden you're able to measure something that's been subjective."

"When it comes to competing for attention, we're really competing against all media organizations, whether it's national newspapers, the Globe and Mail, magazines, or any of the digital natives."

"When we brought Darci Swisher on as our managing editor, it was a breath of fresh air. She's helped us not only find the right writers but become a valuable resource on our team to help us scale our creative."

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Customers don't ask "what's possible." They ask "when can we ship?"

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