A global produce brand wanted to show potential customers new ways to incorporate their product (avocados) into a healthy lifestyle. So they invested in a content hub full of recipes that would inspire people to try something new and make a purchase. The brand knew content was the key to spreading awareness. However, they needed a revamped content strategy to help them create personalized content for their target audience. They also needed an expert team of food writers to scale quickly.
With Contently’s help, the brand was able to develop a comprehensive content strategy, which set parameters for creating high-quality, personalized content for their millennial audience. Contently built an expert freelance team from its talent network, and paired these creators with SMEs (nutritionists and chefs) to develop entertaining and educational content. Results came quick: an 8 percent drop in bounce rate and a 23 percent boost in blog traffic.