Brief every story like an editor did it.
Audience personas, vertical-aware story ideas, and competitive benchmarks — the strategy layer that briefs every piece before a writer touches the page.
Pain: HNW clients citing AI-search results that contradict the firm's stance
Angle: Source: 412 advisor interviews + 6 quarters of search-trend data
Audience signal that updates faster than your annual research deck.
Quarterly persona refreshes pulled from real interview data, search behavior, and your CRM — so the brief reflects what the audience is actually asking right now.
- 94 Q3 outlook for FINRA-aware muni-bond commentary
- 88 RIAs vs broker-dealers: how AI-search separates the two
- 71 Tax-loss harvesting playbook (saturated)
- 68 Generational wealth transfer: HNW conversations in 2026
Vertical-aware ideas, ranked by reader signal — not keyword volume.
Every idea carries the data behind it: who's asking, where, and what's already on page one. Editors approve or kill ideas in seconds — not after a 30-minute slide deck.
Know where you stand against the firms your buyers also evaluate.
Competitive share-of-voice that includes AI-search citation share, not just SEO impressions — so you can tell the CFO whether the program is gaining ground in the channels that actually convert.
See the topics, formats, and tones your audience actually rewards.
Contently's proprietary content-intelligence tool surfaces what's gaining ground in your vertical — and what your competitors are already crowding. Your editorial team picks the angle; the data tells them where to plant the flag.
Briefs flow into the rest of your stack — no copy-paste, no manual handoff.
Strategy programs at scale
"It has got the best strategy ever that helped us implement content management and content marketing. The highly customizable workflows help us adjust our needs for a high-volume, fast-paced digital publication."
Senior AE · Manufacturing, Enterprise
Strategy is the start. Where it goes next.
Calendars + campaigns
Take an approved Strategy brief into a campaign in three clicks.
See Plan → CreateEditorial workflow
Brief → assignment → draft → review without leaving the platform.
See Create → OptimizeContent Value ROI
Tie strategy back to revenue with the analytics layer the CFO believes.
See Optimize →See your audience signal — before your next planning meeting.
30-min walkthrough Sample brief in your vertical No deck