The Content Strategist

Back to the Future: Why GE Reimagined Branded Comic Books
DC Comics, Marvel... General Electric?

Why Good Infographics Are More Than Just Pictures and Numbers

Like a well-written article, a good infographic tells an in-depth story that elicits an emotional response.

Stop Interrupting What People Are Interested In, and Become What They’re Interested In

I've interviewed a lot of marketers over the years. Some are clear; some are candid. David Beebe is both.

10 PSAs That Actually Get Your Attention

Full of humor and pop culture references, these PSAs stand on their own as great pieces of content marketing.

Watch Shane Snow Reveal the Giant Marketing Opportunity You’re Missing

What does the advent of the printing press have to do with Snapchat? Quite a lot, as it turns out.
Contently Quarterly: The Winter 2016 Issue
In 2012, the first Contently Quarterly was 60 pages and illustrated with low-res photos from my uncle's Instagram. We've come a long way since then.
Catch up on the rest of your content marketing news and strategy


Contently Playbooks: The Dartboard of Content Marketing ROI

How does a small hot tub manufacturer end up at the 2015 Content Marketing Awards, competing against brands like Cisco, Petco, and Quiznos?

Inside the Making of a Small-Business Web Series

A social media agency analyzed 100,000 Facebook ads to find out what marketers need to do to get the most engagement.

7 Ways to Make Killer Facebook Ads

‘Do We Need to Sue Facebook?’, and 4 Other Stories You Should Read

‘Do We Need to Sue Facebook?’ and 4 Other Stories You Should Read

If you want to achieve true content marketing success, serve your audience above all else.

Audience-First Content: The Key to Award-Winning B2B Marketing

According to a new report, every dollar spent on influencer marketing yields a return of $6.85.

Infographic: How Influencers Took Over Holiday Marketing

facebook engagement referral traffic

Why Is Facebook Engagement Suddenly Dropping?

How Skift Is Transforming B2B Travel Content

How Skift Is Transforming B2B Travel Content

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