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The Content Strategist

Content Marketing

Stay in the know with this look at what’s trending in content marketing, content strategy, and social media. Complete with the latest happenings, studies, and research, you’re sure to get your fix here.

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Your Best-Ranked Page Might Be Invisible to Google’s AI

Your Best-Ranked Page Might Be Invisible to Google’s AI Earn a spot in the top 10, close the tab satisfied, and head out to happy hour. That’s how it used to be. If you appeared high on the search results page, you felt confident about your page’s performance. In the past, pages in Google’s top… 

June 11, 2026 · Alex Soto

The Operating Model Behind Trustworthy Content at Scale

Your content program might be running on all cylinders, meeting volume goals, but is it making any impact? Here’s how to tell. Look for symptoms, such as competitors appearing in answer boxes above your content or compliance flagging a freelancer’s work. Another sign is the flood of requests to generate more and more content without… 

May 26, 2026 · Alex Soto

How to Write Content That Lands With Decision Makers

A practical guide for B2B content marketers whose thought leadership needs to move the people who sign the contract. Your content program has never produced more output, and senior buyers have never been less impressed. The dashboards look healthy: impressions are up, downloads are tracking, the newsletter is growing. Then a sales leader joins the… 

May 4, 2026 · Ajith Babu

The Content Cultures That Last Have One Thing in Common

The Content Cultures That Last Have One Thing in Common

The editorial calendar fills up, and the first few pieces of your newly launched content program land well. You’re off to a good start, and the team feels momentum and energy. Then, somewhere around the 18-month mark, quality dips. Deadlines become aspirational, at best. The aims that felt so clear at launch become harder to… 

April 16, 2026 · Alex Soto

The Future of Content Belongs to the Tastemakers

The Future of Content Belongs to the Tastemakers Polished copy is easy now with AI. You can quickly write blog posts, social campaigns, video scripts, thought leadership essays, white papers, and podcasts at scale across every imaginable format and channel. And yet, after the content is published, it’s quickly forgotten. What now separates authentic, smart… 

March 20, 2026 · Alex Soto

Your Content Isn't Just Competing With Other Brands Anymore

Your Content Isn’t Just Competing With Other Brands Anymore

For the past two decades, SEOs and content marketers played a fairly predictable game: Optimize for rankings, maximize share of voice against direct competitors, chase CTRs. Success meant earning the click and driving traffic back to your site. That model is breaking down. In AI-driven discovery environments, your content is no longer competing with other… 

January 30, 2026 · Ajith Babu