Content Marketing

Your Content Isn’t Just Competing With Other Brands Anymore

For the past two decades, SEOs and content marketers played a fairly predictable game: Optimize for rankings, maximize share of voice against direct competitors, chase CTRs. Success meant earning the click and driving traffic back to your site. That model is breaking down. In AI-driven discovery environments, your content is no longer competing with other… 

January 30, 2026 · Ajith Babu

Why Content Teams Are Quietly Becoming Risk Managers

Six months ago, your team published a detailed guide on data security best practices. Since then, your policies have changed. The article has not. So when a customer asks your support chatbot a routine question and the bot confidently cites that guide as current policy, the advice is wrong. Your support team now has to… 

January 21, 2026 · Uba Alintah

What’s Working in Content for 2026? What the Holiday Season Taught Us

By many accounts, this past holiday season was a banner year for brands. Adobe Analytics found that 2025’s holiday spending hit record highs, despite slower growth than the 2023–2024 season. Overall, online spending from the start of November through the end of December hit $258 billion (6.8% YoY) in 2025. Behind those millions of searches,… 

January 12, 2026 · Brooke Webber

5 AI Marketing Myths to Leave Behind in 2025

Marketing teams have spent three years experimenting with generative AI. Some have discovered genuine efficiency gains. But far too many others have simply accumulated tool subscriptions while their teams’ frustration mounts. That’s because there’s still a gap between AI’s promise and its practical value — you know, all those “AI best practices” that no one can… 

December 31, 2025 · Uba Alintah

What’s in Store for the Future of Search in 2026? 5 Predictions

What’s unfolding in the world of search is a much more seismic shift than simply another optimization cycle or a new ranking factor to reverse-engineer. The very way that people find information online is changing, and fast. AI systems are answering questions directly and carrying context from one interaction to the next. For marketers, this… 

December 21, 2025 · Ajith Babu

Developing a Content Strategy for Regulated Industries in 2026

For content managers working in healthcare, finance, insurance, cybersecurity, or any sector where regulations leave little room for error, every line you publish carries weight. Your great piece of content can quickly become a liability if a single sentence violates standards. Take, for instance, a fintech team that publishes a Know Your Customer (KYC) explainer,… 

December 10, 2025 · Steph Davidson

WTF Is Schema? A Primer for Marketers

Schema markup sounds like something that belongs in a developer’s basement lab, right next to the blinking server rack and a stack of vintage Linux manuals. Most marketers treat it that way too: vaguely intimidating and probably dangerous to poke without supervision. But you don’t need to write code or summon an engineer to make… 

December 2, 2025 · Uba Alintah

Your Brand Needs a Searchable Video Strategy

For years, video lived in a kind of search engine limbo. Sure, you could optimize the title and description, maybe add some tags. But the content inside the video was a black box. Search engines couldn’t parse your eight minutes of carefully scripted content. That’s changing quickly. AI-driven video indexing, powered by large language models (LLMs),… 

November 25, 2025 · Nick Vaka

How to Turn Your Internal Experts Into Search Entities

Marketers have a new buzzword to either salivate or lose sleep over: entities. Not KPIs, not personas—entities. We know it sounds vaguely like the plot of a sci-fi film about sentient databases. But entities are real, and if AI models don’t recognize you (or your brand) as one, you may as well not exist to… 

November 5, 2025 · Stephanie Walden