Top 5 Visual Marketing Design Trends Shaping Marketing Strategies
Explore the top visual trends you should be aware of, from nostalgia to AI imagery, to ensure your brand connects with consumers.
The Content Strategist
Digital Transformation
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Tech Advances That Are Impacting Content Marketing Trends
When we talk about marketing and technology, the conversation is all over the place. On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. On the other, marketing budgets are down as a share of revenue, as is the share…
How A Checklist Can Improve Your Freelancer Onboarding Process
The gig economy may be the way of the future, but companies don't always know how to effectively onboard freelance contributors.
NLP SEO: What Is Natural Language Processing and Why It Matters for SEO
NLP (natural language processing) is a class of AI that has a direct impact on how search engines interpret content in order to deliver better results to the user. Learn more about what NLP is, and how Google is using it. In this article, we dive into innovative techniques that will help you leverage NLP for a better, optimized content strategy.
The Ethics of Generative AI and Responsible Content Creation
AI is here to stay. But we'll miss an important step if we just start using it. Generative AI has the power to be used for good or for bad, so it's up to us to make sure we consider the ethics of AI as we incorporate it into our content creation processes.
What if Content AI Was Actually Smart?
What if content AI was actually smart? Let's walk through a few ways content AI will improve in the short-term and how content marketers can use these advances to their advantage.
Focusing Your B2B Tech Marketing on Outcomes and Solutions
If you work in B2B tech marketing, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. But if you’re not enthused about your solutions, it would be tough to convince a customer about their value. Plus, your job would be a…
Visual Storytelling Examples To Captivate Your Audience
What is visual storytelling and how can you include it in your content marketing strategy? These visual content examples will teach you top visual storytelling techniques to captivate and engage your audience.
Expand Your Digital Content Marketing Strategy Reach with Content Atomization
Content atomization allows your digital content marketing strategy to easily reach and engage with multiple audiences across different mediums for maximum impact.