The Content Strategist
In less than a year, Google’s “25 Years in Search” video racked up a whopping 353 million views on YouTube. And that’s not by accident. Humans are hardwired to share content that reflects their identity, evokes emotion, makes them feel nostalgic, or connects them to others. Google’s video taps directly into these impulses, resulting in…
It’s hard to remember a time before Google. How on Earth did people answer pressing questions like “How to get tomato sauce out of carpet” or “What’s the capital of Djibouti” before the almighty search engine? But thanks to the rise of AI search, for the first time in decades, cracks are appearing in Google’s…
<p>*Use whichever one performs better in Yoast on wordpress*</p><p></p><p></p><p>Option 1) Finance content doesn't have to put readers to sleep. Dive into the top five financial content marketing case studies that have successfully transformed complex topics into something captivating.</p><p></p><p></p><p>Option 2) There's no reason financial content has to bore readers. Dive into the top five financial content marketing case studies that have successfully transformed complex topics into something captivating.</p>
As a marketer, how you build your personal brand gives you an edge. It’s how you present your personality, passions, and work experience online and offline. Though everyone’s brand is unique, there are some best practices that apply universally to how marketers can build up their personal brands and grow followers into customers or clients.…
Is TikTok the right place for your B2C brand to be? Check out these five things you need to consider when launching a TikTok account.
The power of influencers has exploded with the popularity of short-form social videos on platforms like Tik Tok and Instagram. Whether your content team is just getting started with influencers or wants to refine your approach, leverage these steps to find the right partners for your brand.
The end of the year doesn't have to mean a slow-down of marketing activity. Take this time to evaluate what you've done in the past year and prep for the new year's trends.
Quiet quitting is a trend that doesn't seem to be going away anytime soon. What can content marketing teams learn to help keep their teams engaged, and how can we pivot our marketing efforts to engage those quiet quitters in our audience?
Marketing budgets may be on the rise, but many major companies are doing away with the traditional CMO role. Marketers obsessed with customers, data, and revenue have a competitive edge and may keep their seat at the table.
