Joe Lazauskas discusses the 6 habits of leaders
who are great communicators with John Eades of LearnLoft.

In 2019 the question should no longer be whether your brand creates content but how to make your content better. “No one questions a brand’s need for a website—content should be non-negotiable too,” Shawna Dennis, marketing VP at MD Financial, said onstage at the 2019 Contently Summit: Masters of Content.

Contently’s Masters of Content event has an agenda full of educational programs and opportunities. The summit will take place in the heart of Times Square at the PlayStation Theater on March 20, Contently is building a “content university,” complete with a dining hall, library, book store, and an academic surprise after programming.

With all the hype in marketing, some topics get way too much attention, while other — in some cases, more important — topics languish because they’re not as sexy or too hard to deal with or feel overwhelming. What topic or trend do you think is overhyped at the expense of a related, more important topic or trend? What is it, and why should marketers start focusing on it?

The finalists for the 2018 DMN Awards have been announced, and Contently was named a finalist for the top content marketing company.

This year’s group of DMN 40Under40 winners have a few things in common. Well yes, they’re under 40. Also they have a proven track record of marketing excellence and leadership, whether they’re in roles supporting global brands, or leading their own thriving start-ups. Joe Coleman who is the CEO of Contently, a content marketing platform, is a member of these prestigious group.

Most marketers feel pressure to focus on data. But without a real strategy, they wind up staring at numbers hoping something useful will appear. That’s not necessarily their fault. If the strategy doesn’t have a sound foundation, then the professionals relying on it will experience problems.