Contently, Inc., an industry-leading content marketing solution, announced the appointment of Pearl Collings as Chief Executive Officer. She will assume day-to-day leadership of the company and serve as the Chairperson of the Board of Directors.
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In our latest 2019 Report: Engaging Your Audience with Visual Content, we wanted to explore where marketers are finding inspiration for visual storytelling. Which brands do they admire and who are the industry experts they follow?
Contently editor-in-chief Jordan Teicher proposes a 75/25 rule, wherein one out of every four slots in your calendar is left blank.
“In my years managing the site, I’m certain of one thing: s*** happens,” Teicher writes. “People miss deadlines. Sources don’t respond in time. The design team can’t find the right image. My day gets stuffed with meetings, which prevents me from editing a draft. A flexible content calendar is about more than just coming up with ideas for the current news cycle. It’s also about realistic expectations.”
Now more than ever, marketers have a chance to trade in their assumptions for data-driven insights about what people truly want.
We have migrated to an era where brand experience is everything. While this is so, the age of content as king has not ended, rather it has just evolved. What this means is that as brand experiences become more rich and robust, content is taking different shapes and forms, and increasingly becoming a tool not just designed to generate awareness, but more importantly, educate, inform, build trust and help advance customers on their journey.
The Marketing Showrunners Blog provides insights on making original series to build passionate audience. Because marketing isn’t about who arrives. It’s about who stays.
Want to bring your dog to work? These are America’s most pet-friendly companies of 2019. These pet-friendly offices offer perks like on-site dog walkers, pet happy hours and more.
In the penultimate episode of Exceptions, we try to move storytelling back from buzzword to core component of our jobs as marketers. What does it take to tell a gripping story? What does a brand story do for a business, and how do we vet and tell stories nobody else is telling? We talk to Contently’s Editor-in-Chief Jordan Teicher to find out.