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MarTech Series | September 20, 2018 Read more


The Key to Good Marketing? Responsibility

The motto for this year’s DMEXCO conference was: Take C.A.R.E. The acronym refers to four pillars of effective marketing—curiosity, action, responsibility and experience. There are three crucial ways marketers can be more responsible in the future.

MarTech Series | September 11, 2018 Read more


How to Make Video a Better Part of Your Content Strategy

By all accounts, video is the future of content marketing. According to Cisco’s Visual Networking Index, it’ll account for 80% of all consumer internet traffic by 2019. But just because video is popular doesn’t mean brands know how to do it well.

MarTech Series | September 10, 2018 Read more


Interview with Giuseppe Caltabiano, Head of Content Strategy, EMEA & APAC, Contently

How would you define “Branded Content” from a modern Customer Experience viewpoint? What role does Branded Video Content play in influencing customer journeys? How much has branded content evolved with the maturity of data science, automation and increasing proliferation of AI/ML?

GlobeNewswire | September 4, 2018 Read more


Contently Debuts The Content Maturity Model at Content Marketing World

“We are proud to say that we’ve not only written the playbook for successfully marketing with content but that we’ve helped global brands master their content strategies with it.”

Contently | August 22, 2018 Read more


Contently Named Best Overall Content Marketing Company

Aspiring to be a customer-centric company may sound obvious, but it takes a lot of work to maintain that status…

HubSpot | July 16, 2018 Read more


Why So Much Mid- and Bottom-Funnel Content Doesn’t Work — and What We Can Do About It

Recently, I was working on a story about a wave of new technology that could help publishers fight back against Facebook. I spent hours scouring the web for product videos about these new tools because I trust jargony brand press releases about as much as I trust Roseanne Barr to take over my Twitter account.

Demand Gen Report | June 15, 2018 Read more


Why GDPR Will Force Marketers To Be Better At Their Jobs

I received 41 emails about the General Data Protection Regulation (GDPR) in May. For some, 41 may sound modest. Every brand, publisher and tech company has to send these notifications explaining their new privacy policies.

MTA Martech Advisor | June 7, 2018 Read more


Contently Hires Marketing Veteran, Giuseppe Caltabiano as Head of Content Strategy

Contently, the content marketing solution of choice for the world’s most valuable brands, is pleased to announce the appointment of marketing veteran Giuseppe Caltabiano as Head of Content Strategy for EMEA and APAC.

CMSwire | June 4, 2018 Read more


Putting Intelligent Content to Work

As we reported earlier this month, intelligent content is an approach to content that is modular, structured, reusable, format-free and semantically rich. The goal? Make content more discoverable, reconfigurable and adaptable for its creators, such as marketers, according to

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