With all the hype in marketing, some topics get way too much attention, while other — in some cases, more important — topics languish because they’re not as sexy or too hard to deal with or feel overwhelming. What topic or trend do you think is overhyped at the expense of a related, more important topic or trend? What is it, and why should marketers start focusing on it?

What keywords are driving traffic to your site? Once on your site, what content do visitors consume? Which content drives traffic most efficiently through the sales funnel? Which content does the best job of building engagement? Which calls to action do the best job of conversion? These questions are just the tip of the iceberg for content owners who are increasingly challenged to show real results for their efforts.

The power to influence and engage an audience is what makes content marketing influential. In turn, those who understand content marketing, are successful with it, and sharing their insights about it are highly sought after and increasingly quoted. If you are looking for some expert takeaways on content marketing, take a look at our list of influential content marketers you should be following.

Marketing strategy should change and evolve every year, but in the social space, strategies need upgrades and shifts more often. The problem is that many brands continue to rely on actions and events that worked in 2017 or even farther back rather than strategies that are working now. What is working now? Read on for two tips.

More and more B2B marketers are relying on ICPs to target prospects with the greatest potential and lower the cost of customer acquisition. This emerging B2B tool helps companies generate higher-quality leads and drive ROI.

The finalists for the 2018 DMN Awards have been announced, and Contently was named a finalist for the top content marketing company.

Joe Lazauskas is the Head of Content Strategy at Contently. Joe is also a best-selling author with his book “The Storytelling Edge: How to Transform Your Business” and a regular keynote speaker at several major industry conferences. In this interview, Joe shares his approach to storytelling, creating a brand story, and talks through his creative process for putting it all together.

Content and advertising are not the same. Successful content strategies address the audience’s needs, support campaigns, and produce content that is actually read. Content is at the core of what a company does. Content creation and an effective content strategy needs to be aligned with business strategy and must work to power all of your marketing. Is your company embracing the opportunities to promote your content?