Want to bring your dog to work? These are America’s most pet-friendly companies of 2019. These pet-friendly offices offer perks like on-site dog walkers, pet happy hours and more.

In the penultimate episode of Exceptions, we try to move storytelling back from buzzword to core component of our jobs as marketers. What does it take to tell a gripping story? What does a brand story do for a business, and how do we vet and tell stories nobody else is telling? We talk to Contently’s Editor-in-Chief Jordan Teicher to find out.

For the third year in a row, Wellness Natural Pet Food is honoring those who set the bar high for pet-friendly workplaces by curating its list of America’s Most Pet Friendly Companies, released in celebration of Take Your Dog to Work Day on June 21.

On March 20, 2019, in a packed auditorium at the PlayStation Theater in New York City, I went back to school to learn from some of the top brands and minds in content marketing.

New York: Libris by PhotoShelter, a digital asset management tool that empowers effortless visual storytelling, has partnered with Contently, the content marketing technology company that helps brands build relationships throughout the customer journey, to release the 2019 Report: Engaging Your Audience with Visual Content. The comprehensive report surveyed over 1,000 marketers in February 2019 to unearth how professionals are producing, managing and sharing visual content today.

Ever wondered why one piece of content leaves you cold while another hooks you to the end? Joe Lazauskas explains how the right story taps deep into the brain.

Deanna Cioppa, Executive Editor at Contently, joins me on this episode to talk about how to start a portfolio to appeal to brands, what her team is looking for in your past clippings and bylines to match you to brands and how content marketing differs from journalism in some important ways.

Two other content-creating websites also lent their wisdom to this discussion about buzz: Han-Gwon Lung, CEO and co-founder of Tailored Ink, and Joe Lazauskas, head of content strategy at Contently.

In 2019 the question should no longer be whether your brand creates content but how to make your content better. “No one questions a brand’s need for a website—content should be non-negotiable too,” Shawna Dennis, marketing VP at MD Financial, said onstage at the 2019 Contently Summit: Masters of Content.