Contently’s robust analytics suite measures how your content performs across each stage of the customer journey—delivering the insight you need to make better decisions, faster.
Proving content marketing ROI is the biggest challenge marketers face. Our Content Value dashboard quantifies how much your organic search traffic is worth to your business every month, revealing the hard-dollar value you’re pushing into your marketing funnel. Best of all: it doesn’t require any complex integrations, thanks to our proprietary StoryBook™ technology.
Compare content marketing performance across industry benchmarks, and get automated insights on which tactics are working best. Our Performance Analytics are designed to measure deep audience engagement and make actionable recommendations on how you can improve.
Optimize the performance of white papers, case studies, proposals, and other high-value assets with heat maps and page-by-page analytics via our proprietary Docalytics tool. Increase lead conversion rates through our “delayed gate” tools, and optimize your “big rock” content strategy via Contently’s proprietary insights.
Track how your sales team uses your sales enablement content and the impact that it makes through our official Salesforce integration and Sales Enablement Analytics—found only at Contently.
See how your team is performing at a glance. Measure key content marketing efficiency metrics such as average completion time, user workload, and user delays to identify bottlenecks, increase output, and demonstrate team improvement over time.
Contently’s content marketing platform makes it easy to create high-performing content and measure its impact, down to the dollar. Our customers see: