News

Marketing strategy should change and evolve every year, but in the social space, strategies need upgrades and shifts more often. The problem is that many brands continue to rely on actions and events that worked in 2017 or even farther back rather than strategies that are working now. What is working now? Read on for two tips.

More and more B2B marketers are relying on ICPs to target prospects with the greatest potential and lower the cost of customer acquisition. This emerging B2B tool helps companies generate higher-quality leads and drive ROI.

The finalists for the 2018 DMN Awards have been announced, and Contently was named a finalist for the top content marketing company.

Joe Lazauskas is the Head of Content Strategy at Contently. Joe is also a best-selling author with his book “The Storytelling Edge: How to Transform Your Business” and a regular keynote speaker at several major industry conferences. In this interview, Joe shares his approach to storytelling, creating a brand story, and talks through his creative process for putting it all together.

Content and advertising are not the same. Successful content strategies address the audience’s needs, support campaigns, and produce content that is actually read. Content is at the core of what a company does. Content creation and an effective content strategy needs to be aligned with business strategy and must work to power all of your marketing. Is your company embracing the opportunities to promote your content?

Contently, the content marketing solution of choice for the world’s most valuable brands, announced the launch of its Customer Advisory Board (CAB). The Contently CAB is an outstanding community that recognizes the best of Contently’s strategic partners who have demonstrated excellence with their content programs. Members are given opportunities to connect with esteemed peers, share best practices, and shape future offerings from Contently.

This year’s group of DMN 40Under40 winners have a few things in common. Well yes, they’re under 40. Also they have a proven track record of marketing excellence and leadership, whether they’re in roles supporting global brands, or leading their own thriving start-ups. Joe Coleman who is the CEO of Contently, a content marketing platform, is a member of these prestigious group.

From over 200 of their 2018 event speakers, Content Marketing Institute published a list of the top 50 content marketing experts according to their social influence. These finalists are actively sharing knowledge about content marketing by engaging and helping others with opinions, insights and expertise on the social web. This list is just the beginning of understanding all of the top experts and influencers around the topic of content marketing.