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Interview with Giuseppe Caltabiano, Head of Content Strategy, EMEA & APAC, Contently
How would you define “Branded Content” from a modern Customer Experience viewpoint? What role does Branded Video Content play in influencing customer journeys? How much has branded content evolved with the maturity of data science, automation and increasing proliferation of AI/ML?
Contently Debuts The Content Maturity Model at Content Marketing World
“We are proud to say that we’ve not only written the playbook for successfully marketing with content but that we’ve helped global brands master their content strategies with it.”
Contently Named Best Overall Content Marketing Company
Aspiring to be a customer-centric company may sound obvious, but it takes a lot of work to maintain that status…
Why So Much Mid- and Bottom-Funnel Content Doesn’t Work — and What We Can Do About It
Recently, I was working on a story about a wave of new technology that could help publishers fight back against Facebook. I spent hours scouring the web for product videos about these new tools because I trust jargony brand press releases about as much as I trust Roseanne Barr to take over my Twitter account.
Why GDPR Will Force Marketers To Be Better At Their Jobs
I received 41 emails about the General Data Protection Regulation (GDPR) in May. For some, 41 may sound modest. Every brand, publisher and tech company has to send these notifications explaining their new privacy policies.
Contently Appoints Marketing Veteran, Giuseppe Caltabiano to Head of Content Strategy, EMEA and APAC
Contently, the content marketing solution of choice for the world’s most valuable brands, is pleased to announce the appointment of marketing veteran Giuseppe Caltabiano as Head of Content Strategy for EMEA and APAC.
Putting Intelligent Content to Work
As we reported earlier this month, intelligent content is an approach to content that is modular, structured, reusable, format-free and semantically rich. The goal? Make content more discoverable, reconfigurable and adaptable for its creators, such as marketers, according to
Contently Named a Leader in Gartner’s 2018 Magic Quadrant for Content Marketing Platforms
Contently, the content marketing solution provider of choice for the world’s most valuable brands, today announced that it has been named a Leader in Gartner’s first ever “Magic Quadrant for Content Marketing Platforms.”
ContentlyOne Unveiled to Deliver Intelligent Content for the Entire Customer Journey
ContentlyOne is designed to empower marketers with the tools and expertise needed to master content for the entire customer journey. Included in ContentlyOne are three comprehensive, unified offerings: a leading content marketing platform, on-demand talent found only at Contently and expert services from the pioneers of content.