Content marketing company Contently today will announce Pearl Collings as its new CEO. Collings replaces Joe Coleman, who co-founded the company and has held that post since Contently’s inception in 2010.

Contently, Inc., an industry-leading content marketing solution, announced the appointment of Pearl Collings as Chief Executive Officer. She will assume day-to-day leadership of the company and serve as the Chairperson of the Board of Directors.

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Contently editor-in-chief Jordan Teicher proposes a 75/25 rule, wherein one out of every four slots in your calendar is left blank.

“In my years managing the site, I’m certain of one thing: s*** happens,” Teicher writes. “People miss deadlines. Sources don’t respond in time. The design team can’t find the right image. My day gets stuffed with meetings, which prevents me from editing a draft. A flexible content calendar is about more than just coming up with ideas for the current news cycle. It’s also about realistic expectations.”

Now more than ever, marketers have a chance to trade in their assumptions for data-driven insights about what people truly want.

We have migrated to an era where brand experience is everything. While this is so, the age of content as king has not ended, rather it has just evolved. What this means is that as brand experiences become more rich and robust, content is taking different shapes and forms, and increasingly becoming a tool not just designed to generate awareness, but more importantly, educate, inform, build trust and help advance customers on their journey.

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