Category:

ROI

Best practices for tying content to business results.

Monetizing Your Content Strategy: Insights for B2B and B2C Brands

ROI

Monetizing Your Content Strategy: Insights for B2B and B2C Brands

By Kara Parlin
The Black Box of Content Attribution: How to Engage With Consumers More Authentically

ROI

The Black Box of Content Attribution: How to Engage With Consumers More Authentically

By Jordan Friedman and Brooke Gocklin
Content Marketer for Hire—Why Marketers Are Prioritizing Talent

ROI

Content Marketer for Hire—Why Marketers Are Prioritizing Talent

By Laura Starita
Mastering the Most Important Content Metrics for 2023

ROI

Mastering the Most Important Content Metrics for 2023

By Brooke Gocklin
6 Metrics That Prove Content Marketing Success

ROI

6 Metrics That Prove Content Marketing Success

By Lauren Lanz Farrar
(Im)proving Content’s Impact Using Marketing Data Analytics

ROI

(Im)proving Content’s Impact Using Marketing Data Analytics

By Laura Starita
Single-Touch Attribution: Mapping Marketing ROI Back to Content

ROI

Single-Touch Attribution: Mapping Marketing ROI Back to Content

By Sharla Moody
Prove the value of content by managing the end-to-end process under one roof

ROI

Prove the value of content by managing the end-to-end process under one roof

By Megan Morreale
How Storytelling Can Build an Emotional Connection with a B2B Audience

B2B

How Storytelling Can Build an Emotional Connection with a B2B Audience

By Jordan Friedman