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The Content Strategist
Strategy
Digital Transformation
Storytelling
ROI
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Category:
ROI
Best practices for tying content to business results.
ROI
Monetizing Your Content Strategy: Insights for B2B and B2C Brands
By
Kara Parlin
ROI
The Black Box of Content Attribution: How to Engage With Consumers More Authentically
By
Jordan Friedman and Brooke Gocklin
ROI
Content Marketer for Hire—Why Marketers Are Prioritizing Talent
By
Laura Starita
Mastering the Most Important Content Metrics for 2023
By
Brooke Gocklin
ROI
6 Metrics That Prove Content Marketing Success
By
Lauren Lanz Farrar
(Im)proving Content’s Impact Using Marketing Data Analytics
By
Laura Starita
Single-Touch Attribution: Mapping Marketing ROI Back to Content
By
Sharla Moody
ROI
Prove the value of content by managing the end-to-end process under one roof
By
Megan Morreale
B2B
How Storytelling Can Build an Emotional Connection with a B2B Audience
By
Jordan Friedman
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