ROI

The Most Effective Ways to Tie Content to Revenue in 2025

There’s nothing quite like being asked to “prove content ROI” when you’re smack in the middle of presenting next quarter’s campaign roadmap. You scramble to explain how that blog series probably helped a few deals move forward. You gesture vaguely at that product explainer video that likely nudged some prospects along. You say “engagement” a… 

August 7, 2025 · Ajith Babu

7 Features the Best Marketing Analytics Tools Will Have

Whether you’re crafting your overall content strategy or an argument about why publishing story-driven content is just as important as writing yet another sales sheet, one thing can make your life easier: Data. Having hard facts and figures on how your content is performing can help you determine your editorial calendar, shape your approach to… 

June 27, 2024 · Daniel Mikelonis

What Are Content Marketing Platforms and Why You Need One

<p>A content marketing platform (CMP) is an online software solution that allows businesses and marketers to collaborate across teams to strategize and streamline their content marketing processes. </p><p>I know what you’re thinking: That sounds a lot like a content management system (CMS). Sure, they both deal with content creation, but they serve different purposes in the overall content lifecycle. Here’s a quick breakdown of their differences.</p>

June 12, 2024 · Cari Thompson

Monetizing Your Content Strategy: Insights for B2B and B2C Brands

Explore B2B and B2C content monetization strategies and learn how to measure your ROI to maximize the success of your content strategy.

April 18, 2023 · Kara Parlin

The Black Box of Content Attribution: How to Engage With Consumers More Authentically

We all want to attribute value to the content we produce. While there is no ideal way to attribute down to the dollar, there are ways that content marketers can assess what's working. Here's how.

March 21, 2023 · Jordan Friedman

Content Marketer for Hire—Why Marketers Are Prioritizing Talent

Sixty-five percent of content marketers say a lack of people is keeping them from delivering impact. The solution? Hire, develop, and augment human creators.

March 7, 2023 · Laura Starita

Mastering the Most Important Content Metrics for 2023

Which key metrics are essential for content marketing success? Check out our blog for best practices on measuring your content. Start maximizing your content marketing efforts today.

December 26, 2022 · Brooke Gocklin

6 Metrics That Prove Content Marketing Success

How-to advice is one of the most dominant strategies used in marketing. While most marketers have good intentions when writing how-tos, they don’t always hit the mark on creating useful content. Granted, the writers and content topics aren’t the only culprits; SERPs deserve some blame. Constant search index changes make it tough to keep content… 

December 16, 2022 · Lauren Lanz Farrar

(Im)proving Content’s Impact Using Marketing Data Analytics

Marketing budgets increased as a percentage of revenue in 2022, but that money comes with an increased expectation that marketers prove they're delivering value. In content marketing, that means we need to step up our marketing data analytics approach to show how content delivers business results. Follow this four-step approach to define your strategy.

December 15, 2022 · Laura Starita