Category:

ROI

Best practices for tying content to business results.

Content Marketer for Hire—Why Marketers Are Prioritizing Talent

ROI

Content Marketer for Hire—Why Marketers Are Prioritizing Talent

By Laura Starita
7 Narrative Framework Steps for Improved Conversion

ROI

7 Narrative Framework Steps for Improved Conversion

By Sharla Moody
Mastering the Most Important Content Metrics for 2023

ROI

Mastering the Most Important Content Metrics for 2023

By Brooke Gocklin
6 Metrics That Prove Content Marketing Success

ROI

6 Metrics That Prove Content Marketing Success

By Lauren Lanz Farrar
(Im)proving Content’s Impact Using Marketing Data Analytics

ROI

(Im)proving Content’s Impact Using Marketing Data Analytics

By Laura Starita
Single-Touch Attribution: Mapping Marketing ROI Back to Content

ROI

Single-Touch Attribution: Mapping Marketing ROI Back to Content

By Sharla Moody
Prove the value of content by managing the end-to-end process under one roof

ROI

Prove the value of content by managing the end-to-end process under one roof

By Megan Morreale
Chasing ROI: Transitioning from Walk to Run in the Content Maturity Model

ROI

Chasing ROI: Transitioning from Walk to Run in the Content Maturity Model

By Megan Morreale
In an Economic Downturn, Tying Content to ROI Is More Critical Than Ever

ROI

In an Economic Downturn, Tying Content to ROI Is More Critical Than Ever

By Megan Morreale