Category:

Brands

News, trends, and analysis of the branded content movement.

1 Exercise That’ll Help You Craft a Brand Voice Your Audience Will Love

Brands

1 Exercise That’ll Help You Craft a Brand Voice Your Audience Will Love

By Emily Gaudette
A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Brands

A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

By Emily Gaudette
When Will Content Marketing Count as Prestige Art?

Brands

When Will Content Marketing Count as Prestige Art?

By Emily Gaudette
The Chatbot Revolution is Here

Brands

The Chatbot Revolution is Here

By Tallie Gabriel
How to Make an Emotional Narrative Work For Your Brand

Brands

How to Make an Emotional Narrative Work For Your Brand

By Shane Snow
Everything Wrong With Marketing Speak, in 1 Chart

Brands

Everything Wrong With Marketing Speak, in 1 Chart

By Joe Lazauskas
Show, Don’t Sell: How to Use Empathic Marketing to Win More Business in 2018

Brands

Show, Don’t Sell: How to Use Empathic Marketing to Win More Business in 2018

By Margaret Magnarelli
This Psychological Trick Can Make You a More Empathetic Marketer

Brands

This Psychological Trick Can Make You a More Empathetic Marketer

By Margaret Magnarelli
Why Understanding Pain Is the Key to Customer-Centric Marketing

Brands

Why Understanding Pain Is the Key to Customer-Centric Marketing

By Margaret Magnarelli