Category:

Brands

News, trends, and analysis of the branded content movement.

The Chatbot Revolution Is Here

Brands

The Chatbot Revolution Is Here

By Tallie Gabriel
How to Make an Emotional Narrative Work For Your Brand

Brands

How to Make an Emotional Narrative Work For Your Brand

By Shane Snow
How AARP Media Sales Mastered a Trillion-Dollar Market with Native Content

Brands

How AARP Media Sales Mastered a Trillion-Dollar Market with Native Content

By Jordan Teicher
Everything Wrong With Marketing Speak, in 1 Chart

Brands

Everything Wrong With Marketing Speak, in 1 Chart

By Joe Lazauskas
Show, Don’t Sell: How to Use Empathic Marketing to Win More Business in 2018

Brands

Show, Don’t Sell: How to Use Empathic Marketing to Win More Business in 2018

By Margaret Magnarelli
This Psychological Trick Can Make You a More Empathetic Marketer

Brands

This Psychological Trick Can Make You a More Empathetic Marketer

By Margaret Magnarelli
Why Understanding Pain Is the Key to Customer-Centric Marketing

Brands

Why Understanding Pain Is the Key to Customer-Centric Marketing

By Margaret Magnarelli
Quiz: How Well Do You Know These Marketing Acronyms?

Brands

Quiz: How Well Do You Know These Marketing Acronyms?

By Dillon Baker
Why Your B2B Team Is Investing Too Much in Mobile

B2B

Why Your B2B Team Is Investing Too Much in Mobile

By Ivy Zhao