400
400 pieces of content created through Contently to populate Eniday, ENI's digital content hub.
pieces of content created through Contently
increase of return visitors to Eniday
Overview
In 2015, the Italian energy company Eni partnered with Contently to launch its digital content hub: Eniday. The site is full of insights and analysis about global energy issues like climate change, sustainability, and renewable technology.
Solution
Eni decided to combine its strong in-house resources with help from the outside to maximize the impact of its publishing efforts. Through its partnership with Contently, Eni was able to scale content production and supplement its team of Italian writers with a new international team that could bring a wide range of stories to life.
As Eniday built a loyal audience, Eni decided to take on its most ambitious content marketing project to date: Powering Mozambique, a short documentary about how the company's presence impacts local communities throughout the country.
Contently helped manage production from the start, offering the technology, talent, and strategy that helped bring Eni's industry expertise to life.
"When you see this video, you feel very close to the people. You can feel, you can see what Eni has done in this country."
Corrado Paolucci · Content Strategy and Newsroom Manager · ENI
Pieces of content created through Contently — populating Eniday's library on global energy issues.