In 2015, the Italian energy company Eni partnered with Contently to launch its digital content hub: Eniday. The site is full of insights and analysis about global energy issues like climate change, sustainability, and renewable technology.
“We would like to discuss what’s going on in the energy world,” said Marco Bardazzi, Eni’s communications director,” becoming a key player in this huge discussion that is fundamental for our future.”
Eni decided to combine its strong in-house resources with help from the outside to maximize the impact of its publishing efforts.Through Contently, Eni was able to supplement its team of Italian writers with a new international team that could bring a wide range of stories to life.
“When it comes to competing for the attention of people, we don’t have necessarily all the skills that are available,” Bardazzi said. “Tapping into that network is exactly what is really interesting to us. It’s at the heart of the partnership.”
As Eniday built a loyal audience, Eni decided to take on its most ambitious content marketing project to date: Powering Mozambique, a short documentary about how the company’s presence impacts local communities throughout the country.
Contently helped manage production from the start, offering the technology, talent, and strategy that helped bring Eni’s industry expertise to life.
“When you see this video, you feel very close to the people,” said Corrado Paolucci, Eni’s content strategy and newsroom manager. “You can feel, you can see what Eni has done in this country. It transmits a lot of emotions—positive emotions emotions.”