Lead Generation and Consideration

Learn how to create great lead generation content, attract prospects, and nurture them until they’re ready to buy.

Content Strategy Video Coursework

In the second module of our 3-part content strategy course, we cover:

Lead Generation 101: Intuitive techniques that’ll help you create high-value lead generation content.

The Hub and Spoke Strategy: A simple framework that’ll help you engage your audience across platforms, and drive leads to your most valuable content.

Newsletters: A deep dive into the channel that lets you bypass social algorithms and establish a direct connection with your audience.

Nurture Streams: Instructions on how to use content to nurture your prospects until they’re sales ready.

Introduction: What Great Lead Gen Content Looks Like

Believe it or not, the consideration stage requires more creativity than any other. In this lesson, you’ll learn how to create high-value lead gen content.

Part 1: How to Drive Traffic to Your Lead Gen Content

If an e-book goes up and no one downloads it, does it make a sound? Here, you’ll learn how to drive leads through the Hub and Spoke model.

Part 2: How to Create a Newsletter That Nurtures Your Audience

An email newsletter is one of the most powerful tools at a marketer’s disposal. But when done wrong, it can feel like spam. And no one likes spam.

Part 3: How to Build a Nurture Stream That Delights Prospects

Not all leads are created equal. In this lesson, you’ll learn how to nurture prospects with content until they’re sales ready.

Introduction: What Great Lead Gen Content Looks Like

Believe it or not, the consideration stage requires more creativity than any other. In this lesson, you’ll learn how to create high-value lead gen content.

Part 1: How to Drive Traffic to Your Lead Gen Content

If an e-book goes up and no one downloads it, does it make a sound? Here, you’ll learn how to drive leads through the Hub and Spoke model.

Part 2: How to Create a Newsletter That Nurtures Your Audience

An email newsletter is one of the most powerful tools at a marketer’s disposal. But when done wrong, it can feel like spam. And no one likes spam.

Part 3: How to Build a Nurture Stream That Delights Prospects

Not all leads are created equal. In this lesson, you’ll learn how to nurture prospects with content until they’re sales ready.

Content Strategy Course: Brand Awareness

Identify what content your audience craves and build a powerful content strategy.

Content strategy brand awareness course

Strategy. Technology. Talent.

The complete content marketing solution for enterprise organizations.