In the past 10 years, many marketers have begun to think like publishers, creating a steady cadence of content to meet their audience’s needs and interests. However, what worked a decade ago no longer guarantees success. For that matter – what worked last year may not spark the same interest from your audience anymore.
The competition is greater, and consumers’ content preferences are changing rapidly. To lead effective and efficient content programs, marketers need to set sophisticated goals, manage various channels, and analyze nuanced metrics.
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