Learn more about Brand Awareness
Walmart and Contently
Whatever size company you may be, your content has to impact the bottom line. Proving the value is the only way to get executive buy-in and scale your content marketing program.
For Walmart, making that case was a gradual process. The marketing team began with one positive data point: Customers who engaged with editorial content had an average order size 7% larger than customers who went straight to shopping. See how Walmart’s content team used data to generate internal support and build a blueprint for connecting content marketing to commerce.