How Walmart Proves the Value of Content Marketing

Walmart and Contently

How Walmart Proves the Value of Content Marketing

Learn how Contently helps Walmart create valuable content

Whatever size company you may be, your content has to impact the bottom line. Proving the value is the only way to get executive buy-in and scale your content marketing program.

For Walmart, making that case was a gradual process. The marketing team began with one positive data point: Customers who engaged with editorial content had an average order size 7% larger than customers who went straight to shopping. See how Walmart’s content team used data to generate internal support and build a blueprint for connecting content marketing to commerce.

Learn how Walmart was able to:

  • Set up a core mission that speaks to multiple audiences
  • Establish the value of content which appeals to executives
  • Accomplish business goals while staying creative

Download the slides and watch the webinar below.

Talk to a content expert

Contact