- The skills content teams are developing in their people to do more with the talent they have
- The technologies do content marketers use the most today and which are growing the fastest
- The trends can content marketers understand and integrate into their strategies to drive impact
Download your copy today to understand how your content peers are investing in people and enabling technologies to boost content’s impact—and what it means for big marketing trends such as AI adoption, personalization, and more.
Content marketers today have only a 50-50 chance of being very satisfied or satisfied with their content’s impact on business goals. The biggest constraint they see is a lack of talent to create and deliver high-value content assets.
What are content leaders doing about it?
The 2023 Contently State of Content Marketing Report highlights content marketers’ investments this year in talent and technology to improve content impact.