The Great Expansion: How RBC Uses Content Across 14 Departments

RBC and Contently

The Great Expansion: How RBC Uses Content Across 14 Departments

Maximize the value of your content and become one cohesive voice

Successful content marketing is about more than just creativity. According to SiriusDecisions, 60 to 70% of content created by marketing departments currently sits unused. But some brands have already figured out how to maximize the value of their content. In Canada, RBC is a great example of what happens when a large organization gets different lines of business to become one cohesive voice.

In this webinar, Caroline Paxton, Senior Director of Social Media, Content and Strategic Initiatives at RBC shares how one of North America’s largest banks became a content marketing powerhouse.

See how RBC with the help of Contently was able to:

  • Save resources by scaling your content marketing
  • Develop standards and procedures that all departments can easily follow
  • Manage brand tone and voice across multiple lines of business

Talk to a content expert

Contact