Take your content from creation to revenue attribution through our four stage content measurement maturity model course.
The Content Measurement Maturity Model course consists of four stages—crawl, walk, run, and ﬂy. As companies master measurement and optimization in one stage, they’ll be prepared to graduate to the next level. In this course we will walk you through the four stages and offer descriptions, KPIs to track, and tools to help get you started.
In each video, we’ll review a simple framework and checklist for turning content measurement into content optimization, and progressing from one stage to the next.
Start watching now.