Solutions · Use case
3.2×
More AI-search citations for executive-bylined content vs anonymous brand content.
Executive POV the AI actually cites.
Executive-bylined thought leadership ghost-written by credentialed specialists and signed off by your principals — built to be cited by ChatGPT, Perplexity, and the human reader on the same day.
How thought leadership works here
Two halves of an executive byline.
Without Contently
Credentialed ghost-writers
- Specialists who can write at your principal's level.
- When the principal is a former CFO, the ghost-writer is also a former CFO. When the principal is a managing director, the ghost-writer has a respectable byline of their own.
- CFA charterholder · 14 yrs muni-bond research · HBR, FA Magazine, Bond Buyer. Ghost-write turnaround: 4 days.
With Contently
Principal sign-off
- Your principal's voice. Your principal's byline.
- Two short reviews capture the principal's actual point of view. The ghost-writer translates. The byline and photo go on the published piece — with the AEO meta the AI engines look for.
- Two 30-min reviews · voice notes captured · final sign-off: principal · byline + photo on publish · AEO meta intact.
Thought leadership, measured
What POV does — when it gets cited.
3.2×
More AI-search citations for executive-bylined content vs anonymous brand content.
62%
Of priority topics where Contently customers' principals are AI-cited authorities.
5 hrs
Median executive time per piece — ghost-write, two reviews, sign-off.
Ghost-writing that respects your principals