According to SiriusDecisions, 65 % of content goes to waste because it’s either unusable or can’t be found. Empowering your sales team to use content is crucial for driving revenue. So how can you strengthen the relationship between sales and marketing and build a system that helps both sides accomplish their goals?
In this e-book, we explore sales enablement, outlining the ways your company can avoid common mistakes. See what companies like Amazon, Zenni Optical, and more are doing to ensure their bottom-funnel content reaches their audience at the right time.
What you’ll learn from this e-book:
- How to improve communication between marketing and sales
- Ways to build a shared content library and use content requests
- What enablement metrics you should track and analyze