Brands

On the Money: How 5 Finance Brands Built Loyal Audiences by Investing in High-Quality Content

By Contently March 16th, 2015

Cash rules everything around us. Regardless of how much money we have, there’s a good chance we wouldn’t mind having a little more. But since finance has historically been an insider’s industry, understanding how to earn more income through investments hasn’t been easy for most consumers.

For financial services brands creating content, the question is how to teach consumers and business owners to manage money more effectively. That question might have different answers for different people, but companies that attempt to answer it have an a significant opportunity to build long-lasting relationships with customers around the world. And over the last few years, a few financial services brands like Mint and Bank of America have started to put their money where their mouths are when it comes to educating consumers with engaging content.

In our new free e-book, “On the Money: How 5 Finance Brands Built Loyal Audiences by Investing in High-Quality Content,” we analyze how certain companies have been able to get ahead by emphasizing an editorial mindset, simplifying approval processes, and targeting niche audiences. To read more about how content marketing is transforming the finance industry, download it below.

Image by Kyle Fewell