The Content Strategist
Content marketing news, analysis, tips and solutions for retail companies.
That's right—it's time for my picks of the best branded content of 2014. It's kind of like Cannes, except instead of a gold lion, you get a picture of our soccer team with Drake.
What happens when you combine Santa and bathroom jokes? Christmas magic.
It's the holiday season, so of course our roundup of the month's best branded content has to involve a very adorable penguin.
How do you go from freelance photographer to the founder of a fast-growing creative agency in less than two years? For Meagan Cignoli, the secret was when she discovered Vine in early 2013.
John Lennon may have said the Beatles were more popular than Jesus... But what about IKEA? The Swedish "Life Improvement Store" prints over 200 million copies of its catalog each year—double the amount of Bibles printed in the same time frame.
Music has been called the universal language, and brands know this, often using music to accentuate their content's message. But what's really cool is when music becomes the center of attention. Here are a handful of brands who pushed music into the spotlight.
In October, the world's best brand publishers released some beautiful, artistic, and truly experimental stories.
Trunk Club wanted to build stronger relationships with their customers, so they created a 'content clubhouse.'
Under Armour is at it again, with Thursday's release of the latest installment in their "I Will What I Want" campaign. Only this time, it's not Olympic athletes or ballerinas at the center.
