Retail

What’s Working in Content for 2026? What the Holiday Season Taught Us

By many accounts, this past holiday season was a banner year for brands. Adobe Analytics found that 2025’s holiday spending hit record highs, despite slower growth than the 2023–2024 season. Overall, online spending from the start of November through the end of December hit $258 billion (6.8% YoY) in 2025. Behind those millions of searches,… 

January 12, 2026 · Brooke Webber

Why Brands Need a Mission to Create Great Lifestyle Content

Lessons to learn from Lululemon and its army of brand devotees to create great lifestyle content

August 9, 2016 · Maggie McCracken

3 Cutting-Edge Content Marketing Trends From Top Luxury Brands

Streaming video, influencer marketing, and virtual reality are quickly changing the way marketers build bonds with consumers.

August 8, 2016 · Tessa Wegert

The Best Branded Content of July: Advertising’s McConaissance Continues

Wild Turkey's new "creative director" takes things to a whole 'nother level.

August 1, 2016 · Joe Lazer

The Rise and Fall of Abercrombie’s Incredible, Risky Print Magazine

A guide to strip clubs, an interview with Bret Easton Ellis, cargo pants, 200K readers—Abercrombie's magazine had it all, until it didn't.

January 21, 2016 · Ella Riley-Adams

MAC Broke the Rules of Beauty Marketing and Got 70K People to Create Content

In 2015, MAC launched an insanely popular beauty campaign without using a single picture.

December 16, 2015 · Ella Riley-Adams

Google’s New Search Data Tool Will Change the Way Brands Reach Their Customers

Can Google Shopping Insights bridge the gap between online research and physical purchases?

December 9, 2015 · Esme Cribb

How Betabrand Uses Dead Fish and Emails From the Future to Sell Clothes

Betabrand doesn't just think outside the box when it comes to content. It slaps the box with a dead fish.

December 7, 2015 · Jessica Black

‘We’re a Media Company Now’: Inside Marriott’s Incredible Money-Making Content Studio

With a Hollywood-style approach, Marriott is changing the content marketing game.

November 5, 2015 · Joe Lazer