Content marketing news, analysis, tips and solutions for retail companies.
Bergdorf Goodman + Killer Content = 110 Years Strong
Bergdorf Goodman keeps its brand relevant with the digerati through its social media efforts.
The Content Strategist
Retail
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Gilt Groupe’s Secret To Engaging Male Shoppers: Stylish Content
Gilt Groupe, a powerhouse fashion e-commerce site with more than 3.5 million members, grew its mens shopping destination, Gilt Man, with not just a little help from content. The site features witty commentary and helpful how-to advice for men who want to dress sharp. It’s editorial content meant to engage readers and build trust in…