The Content Strategist
Content marketing news, analysis, tips and solutions for retail companies.
While it's hard to pinpoint an exact formula for creating cool content, we can look at a few brands who managed to find that sweet spot of fun and engaging storytelling, even when they're selling something as mundane as a blender or checking account.
Here's what you missed while wondering whether tweeting counts as "labor"...
It's football season, and Lenovo/The Onion's razor-sharp parody of Hard Knocks and office fantasy leagues is back.
These days, the ROI debate comes with a side of FOMO. Everyone's worried they're not tracking the right stats. In our latest Contently Labs piece, we reveal seven metrics you need to start measuring today.
The online "retail store" is going through an unbundling right now—all the way into the physical world, as petite concept stores, pop-up shops, and stores-within-a-store sprout up everywhere. Google, eBay, and Amazon are all hopping on the movement that's been aptly dubbed "clicks to bricks."
Content campaigns need a fair amount of time to gain traction, and once that starts to happen, you need the requisite resources to continue to publish consistently and build momentum.
Things people generally associate with TSA: long lines at airport security, invasive pat-downs, the jingly plunk of keys and cell phones in plastic bins. Things people do not associate with TSA: amazing Instagram photos. In just four years, Instagram has taken over, with over 200 million active users as of March. Celebrities and millennials can't get enough of the instant photo-sharing app, and marketers have also been cashing in on its success, using the platform to engage mobile users in fun and exciting ways.
If one idea has gone viral in content marketing this year—infecting the minds of brand editors and content strategists from San Francisco to London—its that pageviews and impressions are terrible primary metrics for determining the success of branded content.
Earlier this year, brands jumped on Sheryl Sandberg's #BanBossy campaign to empower young women. Now, there's a new hashtag in town: #LikeAGirl.
