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The Content Strategist

Content Marketing

Stay in the know with this look at what’s trending in content marketing, content strategy, and social media. Complete with the latest happenings, studies, and research, you’re sure to get your fix here.

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What Content Gets More Retweets? [STUDY]

HP Labs released a white paper today, suggesting that it can predict what types of content get more retweets, based on the content within the tweet.

February 10, 2012 · Lexi Lewtan

Is Blogging On the Decline? [STUDY]

Nora Barnes, a researcher at the University of Massachusetts at Dartmouth, claims that blogging is on the decline after studying behaviors of the Inc. 500.

February 8, 2012 · Lexi Lewtan

2012 Trend: Branded Apps Are Out, Content Is In

Content is replacing branded apps as one of the most buzzed about business topics in 2012, says Julia Hutchison, COO of the Association of Publishing Agencies.

February 7, 2012 · Lexi Lewtan

Why Brands Can’t Ignore Owned Media

“Since the web provides universal access to publishing, advertisers now have the means to take back some control,” declares Ted O’Connell, VP of digital for the Advertising Research Foundation.

February 7, 2012 · Lexi Lewtan

Will You Pay For Tumblr Highlights?

Tumblr now lets users pay $1 to showcase a post to a wider audience with its new Tumblr Highlights feature.

February 6, 2012 · Lexi Lewtan