2012 Trend: Branded Apps Are Out, Content Is In
Content is replacing branded apps as one of the most buzzed about business topics in 2012, says Julia Hutchison, COO of the Association of Publishing Agencies.
Julia Hutchison, COO of the Association of Publishing Agencies, thinks branded apps are a thing of the past. It will be original and thoughtful content, she told InPublishing, that will take its place in 2012.
She elaborates:
“The last few years have seen the emphasis on brands building apps to engage with users via smartphones…. However, many brands appear to be realizing that for day to day engagement with consumers they can’t beat content: a beautifully crafted website or print publication is the perfect vehicle for attracting and keeping customers.”
It’s definitely an interesting point. Apps have quietly become a smaller market as companies realize the importance of content, not just its medium. But we’re wondering — will big brands let their apps go? What do you think? Let us know in the comments.
Image courtesy of dealrefresh
Contently writers have the credentials your compliance team asks about.
CFAs, MDs, JDs and FINRA-registered reviewers, with a managing editor on every piece. Tell us your vertical and we will show you what that looks like for your program.
Book a Content Strategy Call
Lexi Lewtan
<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet.