What Content Gets More Retweets? [STUDY]
The study collected information from 40,000 articles posted to Twitter over the course of a week, analyzing who wrote each tweet, who published it, what it was about, and the tweet’s tone.
Every company with access to a lab seems to be publishing a “we can predict social media sharing” report these days, but one interesting point made suggested mentioning a known person, place or organization for the added likelihood of a retweet. This seems logical — the more personalized information regarding content you give, the more trustworthy it feels.
It also helps to source from a reputable source, and tweet about popular topics — bring in the cat photos!
Another Content Strategist retweet trick is a classic — it’s called selective sucking up!