What Content Gets More Retweets? [STUDY]
HP Labs released a white paper today, suggesting that it can predict what types of content get more retweets, based on the content within the tweet.
Wondering how to get more retweets on Twitter? That’s easy to predict, according to a white paper released by HP Labs.
The study collected information from 40,000 articles posted to Twitter over the course of a week, analyzing who wrote each tweet, who published it, what it was about, and the tweet’s tone.
Every company with access to a lab seems to be publishing a “we can predict social media sharing” report these days, but one interesting point made suggested mentioning a known person, place or organization for the added likelihood of a retweet. This seems logical — the more personalized information regarding content you give, the more trustworthy it feels.
It also helps to source from a reputable source, and tweet about popular topics — bring in the cat photos!
Another Content Strategist retweet trick is a classic — it’s called selective sucking up!
Lexi Lewtan
<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet.