Social
The Science Behind Retweets
Researcher Nick Diakopoulos wanted to apply some science to what headlines get retweeted most. So he analyzed 5,101 @nytimes tweets that ranged from July 1 to Sept. 30.
Some interesting facts to note –
- The most passed on tweets were on average seven characters shorter (75.8 vs. 82.8) than average.
- The most viral tweets “were more likely to use words relating to crime, natural hazards, sports, or politically contentious issues
- Lots of verbs were a plus
Read more about the research on Poynter.
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