Content Marketing

Will You Pay For Tumblr Highlights?

As he introduced Tumblr Highlights — Tumblr’s newest attempt at monetization, a la sponsored tweets — Tumblr CEO David Karp explained, “Every now and then, a post comes along that’s meant for big things.”

The extra tickbox in the lower right hand corner lets you pay $1 to showcase a post to a wider audience. How wide? Unclear. Worth experimenting with? Maybe.

So as we all know is that there are a lot of ways to get blog post exposure. The results on promoted tweets and Facebook stories are hit and miss, but a well thought-out post on the micro-blogging platform could easily go viral (especially if your brand has a particularly visual aesthetic).

Do you think there are any particular benefits to infiltrating the Tumblr community with paid distribution, or should your marketing budget be directed elsewhere?

Image courtesy of Jessica Quirk

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