A Rookie’s Guide to CES
Using lanyards as currency, sharing taxis with strangers, loading LinkedIn pictures, and more: how to do CES right the first time.
The Content Strategist
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Can 3D Rescue Display Ads?
3D display ads are here, and the hope is that we won't hate them.
These Brands Hijacked the Kim Kardashian #BreakTheInternet Trend Without Looking Like an Ass
Today, many, many brands jumped on the #BreaktheInternet trend—and some of the tweets actually weren't horrible!
Check Out This Bizarre Native Ad for the NSA on Gigaom
Remember The Atlantic‘s Scientology debacle? Well now the NSA is running a sponsored post on Gigaom, and we may have another controversy on our hands. Last week, we dissected Gigaom’s bizarre and inconsistent sponsored content: Some posts are high-quality analysis of industry issues; others are 100 words of product copy pasted into an article format. Now the…
5 Tips for Creating Engaging Social Content Around Big Events
Brands love to hijack big events, but they often fail. The latest research from ShareThrough sheds some light on how they can succeed.
5 Reasons These Branded Tumblrs Were a Huge Success
Tumblr is one of the most underrated platforms for branded content, and a number of brands have crafted content built to go viral.
Why Inbound Marketing Is on the Rise, and What That Means for Content Marketing
As Hubspot's Joe Chernov put it: "I believe content marketing is a subset of inbound marketing, but like the Arc Reactor to Iron Man, there is no inbound without content."
Transparency Trending: Lifehacker Opens Up Their Edit Process to All
Lifehacker, one of Gawker Media's newest and most popular sites, is giving readers a look into the blog's editorial brainstorming sessions and debates on a new sub-blog called Shop Talk.
4 Ways Brands Can Battle Facebook’s Fast-Decreasing Organic Reach
There are alternatives to renting an audience on Facebook, and while they might not be as sexy as the major social network, they do allow brands to expand their reach and make the most out of their investments. Here are four steps you can take to wean yourself off relying on the social network...