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The Content Strategist

Content Marketing

Stay in the know with this look at what’s trending in content marketing, content strategy, and social media. Complete with the latest happenings, studies, and research, you’re sure to get your fix here.

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Should You Keep a Content Library?

A content library is a guide to example posts and key resources for anyone producing on-site content. Such a guide keeps writers and editors on the same page.

February 2, 2012 · Lexi Lewtan

Pinterest For Content Marketers: The Basics

Pinterest, the internet’s buzzing online moodboard has become a hub for content marketers. We’ve covered how to kill it with content strategy before, but Mashable just ran a great infographic about the site’s social reach that we thought was worth sharing.  

January 30, 2012 · Lexi Lewtan

Embedding Social Media Buttons, Made Easy

Readers, meet the The Ultimate Cheat Sheet for Creating Social Media Buttons. This is a relatively old guide from The Hubspot team, but it’s just so useful. Trying to embed things on your site can be a pain, but it’s worth it. There’s little use in creating content if the consequential process of sharing is not there! “We’ve… 

January 27, 2012 · Lexi Lewtan