How Guest Writing Can Build a Journalist’s Personal Brand
Writing for large, influential sites as a contributor is a great way for writers to brand-build and find a new audience.
Writing for large, influential sites as a contributor is a great way for writers to brand-build and find a new audience.
A recent post on Forbes, titled “Inside Forbes: How Journalists, Consumers and Marketers Build Their Brands On Our Platform,” focuses inward on the publication’s own experience with the phenomena. Forbes.com now gets 28.8 million unique users, up 70% from a year ago, and hosts posts from nearly 1,000 contributors. “For a new breed of content creator, brand-building on Forbes highlights the potential rewards of entrepreneurial journalism,” writer Lewis DVorkin explains.
DVorkin argues that using Forbes’ platform is helpful for content creators – reporters, authors, academics, category experts, consumers, and marketers.
We’re of the school of thought that a guest post or series can be an incredibly useful marketing tool, so entrepreneurial journalists take note.
Image courtesy of Flickr, mag3737
Contently writers have the credentials your compliance team asks about.
CFAs, MDs, JDs and FINRA-registered reviewers, with a managing editor on every piece. Tell us your vertical and we will show you what that looks like for your program.
Book a Content Strategy Call
Lexi Lewtan
<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet.