Content Marketing

3 Plugins and Extensions To Make Your Content Creation Easier

Mashable pulled together a great list of browser plugins that improve productivity. Check out a couple we thought looked useful  for improving your media diet, and eventually digital strategy. 1. Social Fixer for Facebook If you are getting sick of the constant Facebook changes, Social Fixer for Facebook gives you the opportunity to customize your News Feed… 

January 25, 2012 · Lexi Lewtan

What Has Deterred Your Digital Strategy?

According to a recent post on The Conversation Agent, many B2B marketers are not satisfied with the performance of their website, social, search marketing and sales conversion efforts. Here’s a breakdown of the main reasons why. Luckily we’ve answered a few of these for them. Uncertain of where to begin? Lack resources? Don’t know how to… 

January 25, 2012 · Lexi Lewtan

The Battle of Engagement: Saks Versus Barneys

The Fresh Networks Blog did a great breakdown illustrating the different content strategies of luxury department stores Saks and Barneys. A couple interesting facts: Saks has 288,000 Facebook fans, Barney’s has almost half with 162,000. Barneys gets its best rate of engagement between 8-9am in the morning, whereas Saks gets a good (but not as… 

January 24, 2012 · Lexi Lewtan

Is Your Page Layout Up To Par?

Last week, Google improved and blogged about their newest Page Layout Algorithm. In the post, they explained that this is just one of 500 algorithm updates in the upcoming year. Most of their rollouts lately have helped our readers – whose content is usually pretty search-engine friendly –  but this one involves page layout, which is less clearly beneficial. Basically,… 

January 23, 2012 · Lexi Lewtan

On Infrastructure and Credibility

The Content Marketing Institute ran an interesting blog post explaining how to use Paid Media to Achieve Remarkable B2B Conversion Rates. They made some graphs documenting the Content Marketing Process of Advertising Marketing and PR Agencies today. You need a system folks! Also, a quick soundbite we found interesting: Make sure you have the necessary infrastructure to funnel… 

January 19, 2012 · Lexi Lewtan

Community Manager Secrets: An Interview with Warby Parker

Contently interviews Warby Parker Social Media Manager Jen Rubio about how the company is growing its customer base and audience with its wide-reaching digital content strategy.

January 17, 2012 · Erica Swallow

3 Key Ways To Turn Your Blog Into a Super-Resource

The Internet is changing the way people remember things. Last year, a study led at Columbia showed that instead of remembering the actual information we learn online, we remember where we learned it. Because we trust that websites are more or less permanent, we often simply plan return to sites later to find facts when we… 

January 15, 2012 · Lexi Lewtan

How To Create A Triple-Threat Content Strategy With Twitter, Tumblr, and Your Content

Any brand with a decent digital strategy is currently interacting with readers on a couple different digital platforms. But while certain updates, like newsletters, work independently, there are other platforms that work beautifully in tandem. Instead of updating these accounts in isolation, each interaction helps grow the other ones. Our favorite platform partnership is the Twitter-Tumblr-Content approach.… 

January 13, 2012 · Lexi Lewtan

The New York Times R&D Lab Explores How Content is Shared

NYT Labs – Cascade from Lucas Black-Dendle on Vimeo. The New York Times R&D Lab Explores How Content is Shared via Future Journalism Project.

January 12, 2012 · Lexi Lewtan