The Battle of Engagement: Saks Versus Barneys
Lexi Lewtan
The Fresh Networks Blog did a great breakdown illustrating the different content strategies of luxury department stores Saks and Barneys.
A couple interesting facts:
- Saks has 288,000 Facebook fans, Barney’s has almost half with 162,000.
- Barneys gets its best rate of engagement between 8-9am in the morning, whereas Saks gets a good (but not as high) rate around lunchtime
- Barneys only posts links on their Facebook page, whereas Saks focuses more on photos, which they post using their ‘Involver’ fanpage tool.
Take a look at their whole analysis here, or at more fashion brands’ content strategies here.
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Lexi Lewtan
<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet.