The Battle of Engagement: Saks Versus Barneys

The Fresh Networks Blog did a great breakdown illustrating the different content strategies of luxury department stores Saks and Barneys.

A couple interesting facts:

• Saks has 288,000 Facebook fans, Barney’s has almost half with 162,000.
• Barneys gets its best rate of engagement between 8-9am in the morning, whereas Saks gets a good (but not as high) rate around lunchtime
• Barneys only posts links on their Facebook page, whereas Saks focuses more on photos, which they post using their ‘Involver’ fanpage tool.

Take a look at their whole analysis here, or at more fashion brands’ content strategies here.