Content Marketing

The Battle of Engagement: Saks Versus Barneys

The Fresh Networks Blog did a great breakdown illustrating the different content strategies of luxury department stores Saks and Barneys.

A couple interesting facts:

  • Saks has 288,000 Facebook fans, Barney’s has almost half with 162,000.
  • Barneys gets its best rate of engagement between 8-9am in the morning, whereas Saks gets a good (but not as high) rate around lunchtime
  • Barneys only posts links on their Facebook page, whereas Saks focuses more on photos, which they post using their ‘Involver’ fanpage tool.

Take a look at their whole analysis here, or at more fashion brands’ content strategies here.

Get better at your job right now.

Read our weekly newsletter to master content marketing. It’s made for marketers, creators, and everyone in between.

Trending stories