Wrecked Brands, Better Brands, Demographic Misses
You've probably already noticed, but Abercombie & Fitch has been at the center of a major media fail.
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Evaluating Native Advertising in Context [INFOGRAPHIC]
Native advertising provides an alternative to three key problems: brand/consumer disconnects, user experience, and banner blindness.
Interactive Storytelling, Evolving Social Media Expectation, Freebies and Klout
Looking for more compelling ways to tell your story? Try this interactive game — it's fun and a potential learning tool.
LinkedIn’s Media Powerhouse, Content Wins, Lessons from Journalists
It's no secret that LinkedIn is positioning its platform as a content powerhouse.
Native Advertising: Tread Carefully and Ethically [VIDEO]
Branded content is a power tool, so don't abuse it. Build trust by thinking beyond the sale.
Elevator Pitches Revamped, Content Marketing Nirvana, Good Grammar
Don't bombard your partners, customers, and prospects with a paragraph-long sales pitch — tell a compelling narrative instead.
Why Rethinking the Brand Newsroom Is a Smart Move
If you think brand newsrooms are too expensive, you're thinking about newsrooms all wrong.
Branded Content Gains Traction [INFOGRAPHIC]
Nearly 4 in 5 marketers are increasing their focus on branded content, according to a study by the Custom Content Council.
Red Bull’s World: The Secret Ingredients of Revolutionary Content Marketing
Is Red Bull a drink giant that publishes content or a publishing empire that sells a beverage?