Content Marketing

Interactive Storytelling, Evolving Social Media Expectation, Freebies and Klout

The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Wednesday:

‘Framed’ Is a New Twist on Interactive Storytelling (The Verge)
Looking for more compelling ways to tell your story? Try this interactive game — it’s fun and a potential learning tool.

Set scenes using panels that you’d normally associate with a comic book. Rearrange everything to build out your story. It’s a marketer-must for growing your creative brain.

The Power of Stories (Women 2.0)
When it comes to brand-building, content leads the charge. That principle holds true for big companies and small organizations alike.

You may have already noticed that the most compelling CEOs have beautiful stories that are emotional, inspiring, and moving. Stories are invaluable to your company’s mission, vision, and growth – here’s why.

How Can Companies Adapt to Evolving Social Media Expectations? (Pandodaily)
Despite their comparative low cost, social media investments are challenging to make.

Why? Because the landscape is changing rapidly, and companies are constantly faced with new opportunities. The key to making an investment is to look beyond the technology. Focus on the goal first and process next.

Your Klout Score Could Get You Into American Airlines’ First Class Lounge (AdAge)
Word-of-mouth marketing is powerful. That’s why it pays to be a social influencer — brands want to get you talking about their products, services, and features.

From a marketing standpoint, American Airlines is relying on consumers o spread the word. The perks you’ll get? Free WiFi and beer.

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