Content Marketing

Wrecked Brands, Better Brands, Demographic Misses

The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Thursday:

How a CEO Can Wreck a Brand in One Interview (Forbes)
You’ve probably already noticed, but Abercombie & Fitch has been at the center of a major media fail.

An offensive Salon Magazine interview from 2006 has resurfaced in the form of a full-blown-frenzy. The statement in question? Something about A&F being a selective club for ‘cool’ and ‘skinny’ kids. Sometimes, it’s valuable for brands to speak their minds. Sometimes, it’s best to keep quiet. Here’s one of those situations with words that should have never been thought or said.

8 Tech Execs Whose Trash-Talking Blew Up in Their Faces (Business Insider)
Hate your rivals? If so, you’re better off keeping your anger to yourself.

Business is a sport, and if you’re rowdy? Well, people will judge you. No excuses. Here are the reasons you need to always hold your head high.

What to Do if You Hate Your Brand (Entrepreneur)
It’s more common than you think. Even with loyal customers, an awesome team, and profits, something just doesn’t feel right.

Just listen to your gut and do what you need to do to make the changes you need. This article will walk you through the process of a seamless transition. No reason for bumpy roads.

Nearly Half of Second-Gen Hispanics Feel Like Ads Don’t Target Them (AdWeek)
This article’s headline just screams ‘opportunity.’

Here’s a powerful demographic segment that’s feeling disconnected to brand messaging. Here’s why your brand should step up to build that valuable rapport.

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