Are Chat Stories the Future of Native Advertising?
Native advertising is one of the most divisive topics in media. Will sponsored chat stories fix that reputation or become another necessary evil?
The Content Strategist
AdWeek
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3 Ways to Prepare Before You Switch Careers From Journalism to Marketing
You've been using the primary tools for content marketing all along—now it's time to pull those tools apart and see what makes them work.
The Association Problem: When Consumers Like Your Ad But Forget Your Brand
Brands should pursue emotional narratives in their content. But if the narrative doesn't fit and people don't recall your company, that's a problem.
How the Holiday Calendar Crushes Good Content
Strategic differentiation is a big theme for brands in 2018. So why do they all keep creating content that sounds the same?
8 Valentine’s Day Marketing Campaigns That Aren’t Boring
If you can't stand anymore jewelry commercials, this is for you.
The Quiet Death of Church and State
The New York Times recently made a huge announcement about publishing ethics. Did anybody notice?
This Airbnb Parody Will Make You Laugh—and Then Feel Really Creeped Out
Replacing the baby of your dreams with the fat old drunk of your nightmares.
Why the Women’s World Cup Is a Missed Opportunity for Brands
With soccer on the rise, specifically in America, brands really dropped the ball with the Women's World Cup.
10 Campaigns That Should Win Best Branded Content at Cannes
As brands go for glory at Cannes, here's our look at the favorites that could take home the coveted Best Branded Content Lion.