5 Brands That Rock Reddit (And What You Can Learn From Them)
By reputation, reddit is about as friendly to brands as an FTC hearing, but not for these brands. This is what you can certainly learn from them.
The Content Strategist
AdWeek
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25 Stats Content Marketers Need to Know
Take in the numbers, ye content marketing nerds, and rejoice.
The Best Branded Content of February 2015
It's March, which means it's time to look back at the best branded content of February. Get ready for some pranks.
Why Super Bowl Content Marketing Now Involves Terrell Owens Baking Pies
What do famous athletes do once they hang up their jersey for good? In Wix's new Super Bowl campaign, Brett Favre is a butcher and Terrell Owens is baking pies.
The Bot Hunters
Meet the nerds defending your computer against ex-bank robbers, Russian millionaires, and organized crime.
How Publishers Are Crafting Their Ello Strategy
Ello may consider itself a place where brands are unwelcome, but publishers are already starting to set up shop on the most viral social network since Snapchat burst onto the scene in early 2013.
Native Adpocalypse! The NYT Sponsors an Upworthy-Style Listicle on Mashable
"11 Inspiring Videos That Will Restore Your Faith in Humanity" sounds like your standard Tuesday-morning Upworthy offering, but it's actually a "Brand Speak" post on Mashable paid for by The New York Times.
Learning From the Substitute: Why Trust is the Key to Native Advertising
A substitute (a sponsored story), on the other hand, doesn't have that built-up trust, and anything they say is naturally going to be viewed with a little more skepticism. Here's the thing, though: Sometimes the substitute is like Jon Lovitz in High School High—bringing a new perspective, fresh information, and kinetic energy to a classroom. Sponsored content—when done right—can bring those things to an audience in the same way.
Programmatic: Native Ads’ Biggest Hope and Threat
When it comes to buying and selling digital advertisements, upfront decisions no longer have to be made with lowball glasses of scotch.