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The Content Strategist

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Snapchat Could Make Brand Storytelling Sexy

With Snapchat founder Evan Spiegel headlining Forbes “30 Under 30” list this week, everyone seems to be wondering the same thing: “How the heck will Snapchat make money?” For starters, the red-hot social platform is the perfect vehicle for brands that want to get their hands dirty, so to speak. Some companies have already started… 

January 7, 2014 · Jordan Teicher

CONTENT WATCH: Why your mobile ads still suck, and more

The Strategist picks the day’s most interesting stories for the content aficionado who loves the backstory and reading between the lines. Here are a handful of headlines to kickstart your Wednesday

June 2, 2013 · Ritika Puri