Content Marketing

CONTENT WATCH: Why your mobile ads still suck, and more

The Strategist picks the day’s most interesting stories for the content aficionado who loves the backstory and reading between the lines. Here are a handful of headlines to kickstart your Wednesday:

Mobile Ads Don’t Just Annoy, They Betray (AdAge)
Writer Ari Jacoby points out that smartphones and their users share an intimate relationship — the often highly-customized phones keep people educated, perpetually entertained, connected, and prepared for any scenario. Advertisers aren’t taking this into account enough when they plan their mobile ads, and often barge into that relationship as a result.

The Store of the Future Has Arrived (AdWeek)
People remember stories, not specs, so brands like AT&T want to transform traditional website experiences to replicate the engagement of the in-store world. Here’s how a few of them are supplementing transactions with interactions.

Study: Amazon’s Ad Business Is Bigger Than Twitter’s (Mashable)
Twitter’s ad platform gets tons of attention, but did you know that Amazon’s presence is significantly larger? According to a recent eMarketer study, Amazon brought in $450 million in ad revenue last year. By 2015, that number is expected to cross the billion-dollar threshold.

Relationship Marketing And Millennials (Forbes)
Millennials can seem like an advertiser’s worst nightmare. They’re picky, they’re skeptical, and their attention is all over the place. Here’s are some basic learnings about building a relationship with this tough-to-please group. (Yes, it’s possible.)

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