Complex’s CEO Is on a Mission to Matchmake Millennials and Brands
"We know how to talk to our audience in a way that marketers don't."
The Content Strategist
Business Insider
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Infographic: The State of the Media Industry
Software company Cision has given the media industry its routine checkup, and the diagnosis is here in form of its new State of the Media 2015 report. Cision surveyed 200 journalists and condensed its findings into one nifty infographic—there’s even a timeline of key events that shaped the media industry last year. But what really…
The Ultimate Content Marketer’s Guide to Syndication and Licensed Content
Today, syndication is still a big part of traditional media's business model. But like everything else, it's being tugged apart by technology.
Despite the Hype, Is Meerkat Really Worth Your Time?
For brands and media companies, Meerkat is a hard sell.
Sponsored Content Is Becoming Programmatic, But Can Programmatic Ever Truly Be Native?
Do the brands that use programattic risk undermining the "native" aspects that made sponsored content appealing in the first place?
10 Content Marketing Predictions That Will Make You Sound Really Smart
A lot happened last year in content marketing, and even more is going to happen this year. These 10 predictions will put you ahead.
3 Secret Ingredients for Making Your Content More Share-Worthy
I often write for the sheer love of it. But when I publish my writing, I'm hoping for more. I want people to share it.
Why Chat Apps May Be the Next Big Driver of Referral Traffic
Think all of your social traffic is coming from Facebook and Twitter? Think again. Nieman Journalism Lab just shared a case study about the impact of chat apps—and it may just shed some light on your "dark social" traffic.
4 Ways Content Sharing Can Fit Into Your Content Strategy
Like-minded publishers are starting to team together to tell bigger and better stories than they could on their own. Here's how it can fit into your content strategy.