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The Battle of Engagement: Saks Versus Barneys

The Fresh Networks Blog did a great breakdown illustrating the different content strategies of luxury department stores Saks and Barneys. A couple interesting facts: Saks has 288,000 Facebook fans, Barney’s has almost half with 162,000. Barneys gets its best rate of engagement between 8-9am in the morning, whereas Saks gets a good (but not as… 

January 24, 2012 · Lexi Lewtan

Toolbox: Hook Internet Wanderers With These Five Critical Steps

Editor’s note: We’re trying something new with our Friday roundups. Instead of links to the week’s top news, we’ll be posting what we call Toolboxes – a handful of resources on a theme – every week. Check out our Tumblr feed for ongoing industry news curation, every day of the week. This week, we break down… 

December 9, 2011 · Lexi Lewtan

Five Experimental Content Marketing Platforms You Need To Be Using

Hey Everyone! So here at The Content Strategist, our goal is to offer easy and effective ways to reach your fans. Lately, we’ve found that many digitally savvy customers are using of experimental platforms to explore the internet. These platforms offer great ways for you to  uniquely interact and share content – but they all… 

December 2, 2011 · Lexi Lewtan

Nine Ways To Reach Important Readers Using Quora

Quora is an amazing tool for crowd-sourcing the answers to high quality questions – it’s like Wikipedia meets Yahoo Answers. The site is great for personal and industry related questions, but is still relatively unexplored as a marketing tool. Here are nine ways to dip your toes into this up-and-coming network. Stay on Top of… 

December 1, 2011 · Lexi Lewtan

10 Tools For Converting Your Blog’s New Visitors Into Fans

Increasing traffic to your blog isn’t the “cure all” some people make it out to be. Without a solid strategy, you might attract users – but not be able to keep them coming back. But as long as you’re clear-eyed about what traffic-building efforts can and cannot accomplish, there is a lot gained by getting… 

November 29, 2011 · Gregory Peterson