The Content Strategist
A great blog communicates on all levels, including visual, to attract and retain an audience. Even if you’re not “artistic” and lack the budget for a custom design, you can still have an attractive blog. 1. Know the Common Building Blocks Learn the basic design elements. You might not use them all (perhaps you don’t run…
Email is an efficient and effective form of communication. It’s also very easy to ignore. That’s because most email is spam, so people are primed to hit the delete button. So how do you get people to actually read your missives? Try these 10 techniques. 1. Set Importance to High Email software lets you declare the importance…
Hey Everyone! If you follow our Twitter and/or Tumblr, you know that we like to keep you updated on what’s going on in the world of Content Creation outside of The Content Strategist. Here’s a wrap-up of things we’ve noticed over the past week. How to Jack The News For Marketing Buzz – ”If you are…
Every industry, from finance to journalism, seems to think that transparency is the “answer” to today’s biggest problems and most corrupt industries. Why? We create a lot of data these days. According to Yuri Milner, more data was created in any 48-hour period in 2010 than had been created by all of humanity in the past…
Pinterest is the virtual version of a designer’s inspiration board. It’s growing at a time when curation and cataloging is inherent to human digital behavior – now that we are finding what we love, we want to share it with others. The platform is growing – and marketers should consider integrating it into their marketing strategy…
Instagram allows people to create visually appealing content and brands can do the same. Here are four brands using Instagram in creative ways to expand their business: NH Hoteles NH Hoteles uses the tag #wakeuppic to collect photos from users first waking up, and then aggregates it on the Wake Up Pics site in a beautiful fashion. NH…
You need stellar content that your audience will want to read. But that’s not enough. Even with great writing, you still need to draw people in, get them to focus on what you’re saying, and help them navigate your blog. You could change everything by hand, but why not save time with a head start? Here…
the pros and cons of using either Tumblr or Wordpress for your company blog.
